Black Friday: Are You Saving Money or Just Spending More?
Advice

Black Friday: Are You Saving Money or Just Spending More?

Nick Charalambous
Nick Charalambous13th Nov 2026 • 5 min read

Black Friday is here, and everywhere you look there seems to be a deal you simply can’t miss.  

From discounted electronics and fashion to beauty products and household essentials, retailers are competing for your attention with countdowns, limited time offers and eye-catching discounts. 

But before you add another item to your basket, it’s worth asking yourself one question: are you actually saving money, or are you just spending more? 

How Black Friday Gets Us Clicking ‘Buy Now’ 

Black Friday is designed to make us spend. 

Limited time offers, countdown clocks and phrases like “only a few left in stock” create a sense of urgency, making us feel like we need to buy something before the deal disappears. 

A handbag reduced from €200 to €120 might look like a fantastic bargain. But if you weren’t planning to buy it in the first place, you’ve still spent €120. 

It’s easy to get caught up in the excitement of a good deal, especially when retailers make discounts feel like opportunities we can’t afford to miss. 

Do You Actually Want It, or Is It Just on Sale? 

One of the biggest traps of Black Friday is buying things simply because they’re on sale. 

You might find yourself browsing online, spotting a discount, and convincing yourself that it’s too good to pass up. Suddenly, you’re buying things you hadn’t even considered purchasing a few days earlier. 

A useful question to ask yourself before checking out is: would I still buy this if it wasn’t discounted? 

If the answer is no, it might not be the bargain you think it is. 

Not Every Bargain Is What It Seems 

Not every Black Friday deal is as good as it looks. Some retailers may inflate original prices before applying a discount, making savings appear bigger than they really are. 

There are also plenty of scams to watch out for during busy shopping periods. Fake websites, suspicious social media adverts, phishing emails, and fraudulent delivery messages can all catch shoppers off guard. 

Before making a purchase, check that you’re shopping with a reliable retailer, compare prices across different websites and be cautious of deals that seem too good to be true. 

Before You Hit Checkout, Read This 

You don’t have to avoid Black Friday altogether to keep your finances in check. A little planning can help you make the most of genuine deals without overspending. 

Here are four simple tips: 

  1. Make a list before you shop

Decide what you need before browsing. Having a list makes it easier to avoid impulse purchases. 

  1. Set a spending limit

Work out how much you can comfortably afford to spend and stick to it. Remember, a discount doesn’t mean you need to buy something. 

  1. Compare prices

Don’t assume the first discount you see is the best one. Check other retailers and look at previous prices where possible. 

  1. Be careful with Buy Now, Pay Later

Services such as Klarna can make purchases feel more affordable by splitting payments, but those payments still need to come from somewhere. Several small installments can quickly add up, particularly during the Christmas shopping season. 

The Best Deal Might Be Not Buying at All 

Black Friday can be a great opportunity to pick up something you’ve been planning to buy at a better price. But it’s also easy to get caught up in excitement and spend more than you intended. 

The best deal isn’t necessarily the biggest discount. It’s buying something you genuinely need, at a price you’re happy with, without putting unnecessary pressure on your finances. 

So, before you click “buy now”, take a moment to think, are you saving money, or just spending it? 

Nick Charalambous

Nick Charalambous

13th Nov 2026

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Finance Without the Jargon: It’s Not as Scary as You Think
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Finance Without the Jargon: It’s Not as Scary as You Think

Finance can sometimes sound frightening. Bonds, inflation, compound interest… it’s enough to make anyone want to hide under the covers! 

This Halloween, we’re taking the fear out of some common financial terms.  

No tricks, just simple explanations. 

Bonds: They’re not as scary as they sound 

A bond is essentially a loan you make to a government or company. They borrow your money and generally agree to pay you interest before returning it at an agreed date. Just remember, bonds aren’t risk-free! 

Inflation: The money monster 

Ever notice how your weekly shop seems to cost more than it used to? That’s inflation. It means prices are rising, so your money doesn’t stretch as far as it once did. 

Compound interest: The magic of making your money grow 

This is when you earn interest on your original savings and on the interest you’ve already earned. Over time, that can help your money grow. Think of it as a little financial magic. 

Diversification: Don’t put all your investments in one haunted house. 

Instead of putting all your money into one investment, diversification means spreading it across different investments. If one doesn’t perform well, your entire portfolio isn’t necessarily affected in the same way. 

Pension: Don’t let your financial future become a fright. 

A pension is money you put aside to help fund your life after you stop working. It might feel like a problem for another day, but starting early can give your savings more time to grow. 

Tax relief: No tricks, just tax relief! 

Tax relief can reduce the amount of tax you pay in certain circumstances. For example, eligible pension contributions can qualify for tax relief, subject to the relevant rules and limits. 

The takeaway? 

Financial jargon doesn’t have to haunt you. Understanding the basics is a great first step towards feeling more confident about your money. 

This Halloween, leave the financial fright behind! 

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What Ireland’s New Personal Investment Account Means for You

Budget 2027 introduced a significant development for investors in Ireland: the new Personal Investment Account (PIA). Designed to simplify investing and encourage more people to grow their money, the scheme could offer a new way to invest for the future. 

With a planned launch date of 1 July 2027, what do we know so far, how will the PIA work, and what could it mean for you? 

At Alpha Wealth, we’re following the latest developments closely. Here’s what you need to know. 

What is the Personal Investment Account? 

The Personal Investment Account is a new investment framework announced in Budget 2027. It aims to make investing more accessible by introducing a simpler tax structure for eligible investments. 

Under the announced framework, the first €50,000 of your account’s value will fall below the threshold for the annual Personal Investment Account tax. A 1% annual tax will apply to the value above that amount. 

What are the key features of the PIA? 

The Government has announced several important features: 

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  • 1% annual tax above the threshold: The tax applies to the account value exceeding €50,000, rather than solely to investment profits. 
  • No deemed disposal: The deemed disposal rule will not apply to eligible investments held within the PIA. 
  • Up to €12,000 in annual contributions: Investors will be able to contribute up to €12,000 per year, with no minimum contribution announced. 
  • A range of investment options: Eligible investments are expected to include listed shares, bonds and qualifying investment funds, including ETFs. Certain complex and high-risk products will be excluded. 
  • Tax administration handled by the provider: The provider is expected to calculate, report and pay any tax due under the scheme. 

The final legislation will confirm the detailed rules and how the account will operate in practice. 

Who can open a PIA? 

Under the announced framework, the account is intended for individuals aged 18 or over who are resident in Ireland for tax purposes and have a Personal Public Service Number (PPSN). 

Further details on eligibility and account providers are expected as the scheme progresses towards launch. 

What does Budget 2027 mean for investors? 

The PIA is one of several investment-related changes announced in Budget 2027. 

The Government also announced a reduction in the tax rate applying to relevant Irish and equivalent offshore funds and Irish and foreign life assurance investment products, from 38% to 35%, effective from 1 January 2027. 

The PIA introduces a separate framework with its own contribution limit and tax structure. For investors, understanding how these changes compare with existing investment options will be important when deciding how to approach their financial goals. 

What could the PIA mean for you? An example 

Imagine you are 30 and decide to invest €200 per month through a Personal Investment Account (PIA) to help build wealth for the future. 

Your contributions could add up over time: 

  • After 5 years: €12,000 contributed 
  • After 10 years: €24,000 contributed 
  • After 20 years: €48,000 contributed 

These figures represent your contributions only and do not include investment growth, losses or fees. 

What if your investments grow? 

If your investments achieved an illustrative average annual return of 6%, compounded annually, your €200 monthly contributions could grow to approximately: 

  • After 5 years: €13,950 
  • After 10 years: €32,800 
  • After 20 years: €92,400 

These figures assume monthly contributions at the end of each month and a consistent 6% annual effective return. Actual investment returns fluctuate, and you could receive less than you invest.  

Disclaimer: These figures assume monthly contributions at the end of each month assuming a 6% annual return. Investment values can fall as well as rise. 

Is the PIA right for you? 

The new account could offer an additional option for people looking to invest for the longer term, but it will not automatically be the best choice for everyone. 

Before investing, consider your financial goals, existing savings, pension arrangements, investment timeframe and attitude to risk. You should also compare provider fees and investment options. 

Remember that the PIA is an investment account, not a guaranteed savings account. You could receive less than you originally invested, and the annual tax above the threshold may apply even when your investments have not generated a positive return. 

The most suitable approach will depend on your individual circumstances and wider financial plan. 

When will the PIA be available? 

The PIA is expected to launch on 1 July 2027, subject to legislation and providers making accounts available. 

In the meantime, you can start reviewing your financial goals, considering how much you could comfortably invest each month and keeping up to date with developments. 

Get ready for Ireland’s new Personal Investment Account 

At Alpha Wealth, we’re following the latest developments so you can understand what the scheme could mean for your financial future. 

Sign up for Alpha Wealth updates to stay informed about the PIA, including eligibility, tax treatment, investment options and what to consider before getting started. 

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Planning for Separation or Divorce: Key Financial Considerations

Planning for Separation or Divorce: Key Financial Considerations 

As a financial adviser, and someone who has experienced separation and divorce personally, I understand that it can be one of the most difficult periods in a person’s life. 

Alongside the emotional and family considerations, separation or divorce also involves important financial decisions. From property and pensions to maintenance and tax, there is a lot to consider when moving from one household to two. 

Getting organised financially from the outset can help reduce some of the stress and uncertainty that comes with such a significant life change. 

Start by understanding your financial position 

The first step is to establish a clear picture of the finances of both parties. 

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  • Property and mortgages 
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This information is generally captured in an Affidavit of Means, which provides an overview of your financial circumstances. 

Having the full picture from the beginning can make discussions with your solicitor, financial adviser and, where appropriate, a mediator much more productive. 

How are assets divided? 

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  • Each person’s income and earning capacity 
  • Existing debts and financial commitments 
  • The needs of any dependent children 

 What happens to the family home? 

The family home is often one of the biggest financial and emotional considerations. 

Depending on the circumstances, one person may remain in the property, one party may buy out the other’s interest, or the property may ultimately be sold. 

It is important not to look at the house in isolation. Someone may retain the family home but have limited savings, pension provision or disposable income. 

Looking at the overall financial position helps to understand what a proposed settlement could mean for both parties over the longer term. 

Don’t overlook pensions 

Pensions can be one of the most significant assets involved in a separation, particularly after a long marriage. However, they can easily be overlooked because they are less tangible than property or cash. 

A Pension Adjustment Order may be used to allocate pension benefits between spouses. This is an area where professional legal and financial advice is particularly important. 

What about maintenance and children? 

Where children are involved, their financial needs should remain central to discussions. 

There is no standard amount of child maintenance that applies to every family. The amount will depend on the individual circumstances, including the parents’ financial position, income and the needs of the children. 

It is also important to consider costs beyond monthly maintenance, such as: 

  • Childcare 
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Spousal maintenance may also arise depending on the circumstances of the marriage and the financial position of each party. 

Don’t overlook tax 

Separation can change an individual’s tax position, including the tax credits available to them. 

For example, depending on the circumstances, a parent may qualify for the Single Person Child Carer Credit, which is worth €1,900 in 2026. 

There can also be different tax treatment for child and spousal maintenance. Certain transfers of assets between spouses or former spouses following separation or divorce may qualify for tax exemptions. 

It is therefore important to seek appropriate legal and tax advice before transferring property, investments or other significant assets. 

Reducing conflict and planning for the future 

Getting the right advice early can make a significant difference. 

A solicitor can advise on the legal aspects, while a financial adviser can help both parties understand the financial implications of different options. Mediation can also be helpful where both parties are willing to work towards an agreement. 

One of the best places to start is by getting organised. Gather your: 

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  • Pension statements 
  • Investment valuations 
  • Insurance policies 
  • Details of debts 
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Finally, don’t just focus on getting through the separation. Moving from one household to two can significantly change the cost of living for both parties. 

Reviewing your budget, savings, pensions, insurance and longer-term financial goals can help you plan for what comes next. 

Knowledge gives you options. Understanding your financial position early can help you make informed decisions and plan for a more secure financial future beyond the separation. 

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