So we’re doing something a bit different in this week’s blog as I dive into why prospects will choose to become your customers. Even if your role doesn’t entail marketing or business development our end goal is always to attract new customers. So let’s crack on with it step 1
Their experiences with you
Your prospects will judge your worthiness based on how you make them feel. This includes how well you communicate, your content depth, your website’s quality, social media etc. They will also be more likely to engage in conversations with you when you allow them to interact in ways they prefer (e.g., some people may relate to a blog post while others are more engaged by video or audio content). One must always remember you are marketing to people first, so build the human bond by remembering personal details and listening carefully. All too often, I see business pumping out advertisement after advertisement with no connection to their audience rather than forcefully trying to shove their product or service down the consumer’s throat.
Your product or service benefits
Basically the reasons why people purchase anything: is to a) to increase pleasure which relates to inadvertently to what we provide or b) decrease pain e.g. reliving financial problems. Focus on your product or service’s most captivating & compelling benefits as you communicate with your target audience—then, make sure you deliver on your promises. Make sure to be specific.
Build trust and reputation will follow suit
Look after your good name, and do everything in your power to ensure that your customers, prospects, friends, employees, and colleagues view you as a person of value. At Alpha Wealth we are a Dynamic, Progressive Financial Services company. With the common purpose providing individuals, and companies, with a level of service and advice which they would not have been used to before. Keep in mind that your credibility and truthfulness will also win you far more customers than exaggerated claims and over-the-top promises. Hence why we offer a service which is free of charge and you are under no obligation to take the advice.This ties in with the fourth point
The value they receive
Although most consumers are price-conscious, the vast majority do not consider price alone when making their buying decisions. Rather, they consider value: the difference between what something costs and its worth to the buyer. What does value look like in the social media world? Answer: great content, expert advice and personal connections. The goal of our content is to show you the faces and people behind the brand in an interactive way. Currently, one of our employees is conducting a research project on the role Corporate Social Responsibility (CSR) has on social media to further improve our interaction with our audience.
To market effectively you must get into your prospects’ heads
Listen carefully to your target audiences’ expressed opinions and feelings. Particularly as they relate to your products or services—and be sure to address them directly. Social media marketing is not about quantity; it’s about quality. It is not just about long lists of followers. It begins with a sincere desire to grow and nourish genuine relationships and doing whatever it takes to ensure they happen. If you do this, the money will follow. Finally, don’t forget, for great advice on money management and how to plan for your financial future, you can avail of our complimentary expert advice today! Click here to make an appointment https://alphawealth.ie/contact/or call us on (021) 2061783