Overview of CSR at Alpha Wealth

“Goodness is the only investment which never fails, and that’s why Corporate Social Responsibility is so important for businesses today” – Eoin Pollard

Alpha Wealth is a dynamic financial advisory company. The company core mission is to make finance simple for individuals, families and companies. Conveying finance in a transparent manner is of the upmost importance The Company provides unbiased financial advice to the people of Ireland. Identifying that each individual has their own unique set of circumstances with the common goal of employees to assist in finding the best solutions. Advising clients through different financial life cycles whilst enabling them to live comfortably now and into the future.Alpha Wealth provide their clients with recommendations specific to their individual requirements. The core areas in financial management the company specialises in is Pensions, Investment, Savings, Mortgages. Here at Alpha Wealth,  we see Corporate Social Responsibility as the continuing commitment to behave ethically and contribute to economic development as well as local communities. We believe strength in these factors leads to better governance and ultimately benefits society by creating a more sustainable focus for the firm. Building longer term impacts into business operations also benefits the wider community. Our economy and our environment are interdependent and the acknowledgement of this by more businesses will ensure a number of wider societal benefits are realised. Using scarce resources efficiently, helping people to develop their potential and building self-reliant communities are all social benefits that can result when businesses embed CSR practices into their mainstream business operations.

Cork Penny Dinners 2016




















Employees Thesis Snippet

“This paper is focused on Corporate Social Responsibility (CSR) in the context of small to medium-sized enterprises (SMEs). Its main interest consists of establishing a framework for clarifying the drivers of CSR activities on social media networks.  This paper also aims to analyse how CSR influences SMEs’ image and positioning on the social networks of Twitter and Facebook. The general conceptual framework proposed by the literature is complemented with empirical research based on the input- process- output model. The research proposes a CSR emphasised brand which is more likely than a non-CSR emphasised brands to accrue consumer CSR awareness, positive attitude to company motivations and beliefs in the CSR of that company. The paper aims to create a topic which can be more heavily defined in the realm of CSR and social media communications. Although beliefs are associated with consumers’ greater identification and advocacy behaviours towards the CSR emphasised brand than the non-CSR emphasised brands, they are not associated with loyalty. SMEs expect positive outcomes when CSR is implemented. However, the data suggests that while proactive and consistent SMEs may build up a good image and strong positioning, the opposite can be said for reactive and opportunistic firms which may be penalised by stakeholders,  for example, their customers. The practical implications of CSR activities, when adequately managed, contribute to a better SME image and market positioning. In regards to the originality and value of the ideas presented in this paper, which will help in achieving better management of marketing resources in SMEs and establish the link to understanding the importance of having CSR as an integral part of your social media marketing strategy.

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